"Trustworthiness, consists of three main characteristics: technical competence to perform a task reliably (ability), having benign motives (benevolence), and acting according to acceptable ethical principles such as fairness and honesty (integrity). Display these three attributes consistently and credibly, and you will be trusted by all but the most paranoid. Get any of them wrong, and your reputation will suffer. Trust is remade – strengthened or undermined – in every encounter". Source: How to rebuild trust in business
Ken Thompson (aka The BumbleBee) blogs about bioteams, virtual collaboration and business simulation at www.bioteams.com.