A simple model for categorising social media engagement levels

The book Groundswell, by Charlene Li and Josh Bernoff, identifies a simple but useful "progression ladder" of 6 distinct social media user profiles.

In increasing order of social media activity we have:

1. Inactives
 2. Spectators
  3. Joiners
   4. Collectors
    5. Critics
     6. Creators

What type of user are you?

Perhaps even more importantly what type of users do you have in your critical business networks and what are you doing to move them up the ladder?

Ken Thompson (aka The BumbleBee) blogs about bioteams, virtual collaboration and business simulation at www.bioteams.com.

 

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