Wednesday, 9 January 2013

Is Persuasion now becoming scientific instead of just a dark art?

Paraminder Bahra writes an interesting review of a new book on the science of persuasion, "Yes! 50 Scientifically Proven Ways to Be Persuasive." written by UK behavior expert Steve Martin, who heads the U.K. office of the consultancy Influence at Work.

The article mentions 3 of the 50 novel ways to influence people:
  1. Taking advantage of a social norm such as being told than 75% of people reuse their towels in a hotel room. 
  2. Reciprocity such as how presenting your restaurant bill with a chocolate can lead to better tip 
  3.  Loss Avoidance where it is sometimes more appealing if a choice leads to the avoidance of a negative rather than the delivery of a positive

There is an excellent synopsis with a summary of each of the 50 persuasion techniques on Alex Moskalyuks blog.

Ken Thompson (aka The BumbleBee) blogs about bioteams, virtual collaboration and business simulation at